7/10 is more than just Dab Day - it’s a golden opportunity for cannabis retailers and brands to tap into one of the industry’s most loyal and purchase-ready segments: concentrate consumers.

With the right 710 marketing strategy, dispensaries can boost cart sizes, re-engage lapsed shoppers, and highlight extract-heavy inventory at exactly the right time.

Why 7/10 Matters for Cannabis Marketers

Known as “Dab Day,” July 10 (7/10) celebrates cannabis oils and concentrates - including rosin, resin, distillate, and shatter. The name comes from “710” flipped upside down, which spells “OIL.”

In many ways, 7/10 has become the concentrate consumer’s 4/20 - smaller in scope but just as high-intent.

Why should dispensaries care?

• Concentrate shoppers are typically more loyal, more informed, and have higher average order values

• Extract brands see repeat purchase behavior around drops and holiday promos

• Marketing around 7/10 creates a strategic mid-year sales spike

Sticky Cards tip: Use purchase history filters (like “bought a vape in the last 90 days”) to target your most relevant segments ahead of 7/10.

7/10 Cannabis Promotion Ideas That Convert

The best 710 marketing is specific, timely, and aligned with what your concentrate audience values: quality, exclusivity, and potency. Here’s what’s working:

1. Bundle Deals That Make Sense

Make it easy to upgrade:

• Dab Starter Pack: 1g rosin + torch + cleaning tool

• Vape Essentials Kit: Cart + battery + charging case

• BOGO or “build-your-own” dab bundles with tiered pricing

Sticky Cards can trigger automatic promotions when a cart contains any dab-related SKU - making cross-sells seamless.

2. Limited Drops and Time-Locked Offers

Scarcity drives action. Try:

• Single-day SKUs: Exclusive flavors only available on 7/10

• Loyalty pre-access: Offer early access to top spenders via SMS/push

• Countdown promos: Hourly unlocks to keep people engaged

Pro tip: Re-use your 4/20 campaign flow but swap in concentrates as the hero.

3. In-Store Dab Culture Experiences

If your jurisdiction allows, create a moment:

• Dab bar demos with vendors or reps

• “Dab + Learn” terpene tastings

• Brand collabs featuring glass artists, extractors, or merch giveaways

This builds loyalty and content. Don’t forget to:

• Capture photos for social

• Push a same-day code for attendees

• Collect opt-ins for future extract drops

How to Market Dabs on Dab Day (with Sticky Cards)

• Content Strategy

Start teasing 710 at least a week in advance:

• Blog posts: “Top 7 Dabs for Dab Day”

• Video reels: Behind-the-scenes with extract brands

• Infographics: How to dab safely at home

Use Sticky Cards’ smart banners and in-feed placement to drive clicks to event pages or special menus.

• SMS & Push Campaigns

Your most powerful tool for 7/10? Segmentation + timing.

Use Sticky Cards to:

• Send targeted SMS to past concentrate buyers

• Trigger push messages by location, device, or loyalty tier

• A/B test language around bundles vs exclusive drops

Example flows:

• July 5: “Get early access to our 7/10 live resin drop”

• July 9: “Tomorrow only: Buy 2 carts, get a battery free”

• July 10 AM: “Dab Day is here. 5-hour flash drops. Don’t miss out.”

• Email Campaigns

Send a series:

1. What is 7/10? (educational lead-in)

2. Top Deals Coming (preview, RSVP link)

3. Live Now (morning of July 10)

4. Last Chance (evening closeout or extension)

Make sure your CTAs route to collection pages or loyalty landing screens.

Co-Branded 7/10 Campaigns

Your extract brands want visibility and your customers want curated picks. Pair the two with:

• In-store vendor tables

• Co-branded email or SMS drops

• Joint giveaways or collab merch

Sticky Cards users can tag these campaigns and track uplift by brand, store, or customer segment.

Local 710 Campaign Inspiration

California

• Use loyalty segmentation to offer top-tier rewards to concentrate buyers

• Run store-specific flash sales tied to POS inventory

• Push limited-time “secret menus” via QR or app

Canada

• Leverage SMS and email to educate on solventless vs distillate

• Focus on in-store demos and Canadian brand spotlights

Michigan

• Tap into community partnerships with dab artists, music venues, or food trucks

• Host “Dab & Discover” events with exclusive vendor showcases

TL;DR – Your 710 Marketing Checklist

Keep Your Loyalty Sticky Year-Round

7/10 is one of the best moments all year to:

• Re-engage dab fans

• Highlight high-margin SKUs

• Educate and upsell newer consumers

With the right message, at the right time, in the right channel your 7/10 campaigns can turn one-day buzz into long-term customer loyalty.