The Woods: Branch Pass
Everything loyalty.
Right inside your phone's wallet.
The Woods is a leading cannabis dispensary in Toronto, Canada. They have a unique loyalty program and a strong brand, and wanted to use Sticky Cards for how easy it is to connect with their customers.
Problem
Lack of customer engagement with loyalty program because customers don't download the native app that came with their previous loyalty program.
Objective
Implement Sticky Cards loyalty in all locations to focus on card installs. Drive Apple/Google Wallet presence and establish a new channel of communication with push messaging through The Woods Branch Pass powered by Sticky Cards.
Top Campaigns
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Importing Customers
Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Designing Card & Materials
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Establishing Loyalty Rewards
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
After 4 short months, The Woods has seen improvement in three areas that are core to their business.
Increased Efficiency
The seamless integration between Sticky Cards and Greenline means that everything related to loyalty happens automatically. Budtenders and customers have the same experience at checkout, and no extra time is required to generate reports or understand the impact of their loyalty program.
Positive User Feedback
Customers find the sign-up process quick and simple. Feedback consistently highlights how easy it is to keep track of points and available rewards, giving customers even more reason to come back soon.
Growing User Base
With new loyalty sign-ups every day, The Woods can communicate directly with more and more of their customers. That means they can share hot deals, in-store events, and seasonal promos, keeping customers returning again and again.