Sticky Cards
Navigate to https://app.stickycards.co/
Click "Cards"
Open the card you want to get the UTM from
Click "Edit"
Click "Settings"
Scroll down to the UTM field and find the link for the UTM you'd like to filter for
Open the link, then copy the text that comes after "utm_source=" in the URL
Go back to your Sticky Cards dashboard and click "Customers"
Click the [+] button
Click "UTM-tag"
Click "Equal"
Click the "Equal" field
Paste the UTM you copied earlier into this field
Click "Apply"
Click "Apply" again
Your customers have been filtered based on who signed up using that UTM link
Click the folder
Click "Dynamic"
You've just created a segment based on your UTM!
Name your segment and click "Add segment"