Wednesday, April 23, 2025

The End of SMS Marketing? Why Push Notifications Are the Future

The End of SMS Marketing? Why Push Notifications Are the Future

The End of SMS Marketing? Why Push Notifications Are the Future

Why SMS No Longer Works for Dispensaries

For years, dispensaries have relied on SMS marketing to reach customers. But now, rising carrier fees, strict compliance regulations, and aggressive message filtering have made SMS unreliable and expensive. Messages get blocked, flagged, or never reach the customer at all.

Dispensaries are hit harder than other industries. Compliance issues mean messages can be shut down without warning, limiting communication with loyal customers. The result? Wasted marketing dollars and lost revenue.

The Push Notification Advantage

Push notifications remove the obstacles of SMS marketing. No carrier restrictions, no unexpected costs, just direct customer engagement—exactly how dispensaries need it.

1. Uncensored and Unrestricted Messaging

Unlike SMS, which is controlled by telecom carriers and subject to unpredictable filtering, push notifications ensure your messages get delivered. Sticky Cards lets dispensaries send promotions, loyalty rewards, and updates without interference—keeping you in control of your marketing.

2. Lower Costs, Higher ROI

SMS charges per message, driving up costs as your customer list grows. Push notifications, on the other hand, offer unlimited messaging at a fixed cost, saving dispensaries thousands while maintaining high engagement rates.

3. Guaranteed Delivery and Engagement

SMS messages can be delayed, filtered, or completely blocked. Push notifications go straight to a customer’s phone, ensuring instant visibility. Plus, with geo-targeted messaging, you can engage customers when they’re near your store, increasing foot traffic and sales.

4. Direct-to-Wallet Marketing

Sticky Cards integrates with Apple Wallet and Google Wallet, meaning customers receive offers, rewards, and updates without needing an additional app. This simplifies engagement and keeps your brand top-of-mind.

Switch to Push Notifications in 3 Easy Steps

1. Connect to Your POS in Minutes

Sticky Cards integrates with your dispensary’s system, automatically syncing customer data and tracking rewards.

2. Customers Opt-In Instantly

A simple QR code lets customers add their loyalty card to Apple Wallet or Google Wallet—no app, no friction.

3. Send Unlimited, Uncensored Messages

Engage customers with promotions, rewards, and updates directly in their digital wallet—free from SMS restrictions.

Learn more about how push notifications can transform your dispensary marketing:

schedule a demo today.