Every question we get before a dispensary signs.

Sticky is a retention platform built specifically for cannabis retail, with email, text, push notifications, and wallet-based loyalty all on a single canvas. The "Cards" part of the name refers to our flagship product: a real Apple & Google Wallet loyalty pass that lives in the wallet on the customer's phone, refreshes from your POS in real time, and never gets uninstalled like an app. Push notifications from that pass surface on the lock screen.

Today we power loyalty, push, and messaging for 400+ locations across North America. Sticky is also expanding into other high-risk verticals (alcohol, gaming) where SMS carrier filtering breaks traditional marketing tools.

The customer scans a QR code at your counter, on a receipt, or on your menu, fills in a short form with the details you need, then taps "Add to Wallet." The pass installs and a customer record syncs into Sticky. From there:

• Every order from your POS streams into Sticky as a signed webhook in real time.
• Points, tiers, and rewards accrue automatically against your configured rules.
• The wallet pass refreshes in real time - new balance, new tier, next-class info, renewal date.
• Push notifications go directly to the lock screen, no app install required.
• Email, text, and journey automations can all be triggered off the same data.

Setup is run end-to-end by a Sticky implementation specialist. You are live in 14 days.

Sticky is built for cannabis retailers and other high-risk industries that have outgrown traditional ESPs. Specifically:

• Single-location dispensaries that want loyalty + push + email + text without joining 4 tools together.
• Multi-location operators (3-50 stores) who need shared lists, per-store creative, and role-based access.
• Enterprise MSOs who need SSO, data residency, and a dedicated CSM.
• Adjacent SHAFT verticals - alcohol retailers, gaming operators, anyone whose marketing gets filtered by SMS carriers.

Sticky is priced on your store count and volume, month-to-month. If you are currently duct-taping SpringBig + Klaviyo + Zapier + a punch card, Sticky consolidates the stack into one line item.

Three structural reasons:

• The pass lives in Apple/Google Wallet, not in another app. Customers carry it next to their boarding pass and concert ticket. There is no app to download and no password to remember, so nothing stands between signing up and using it.
• Push goes directly to the lock screen. Wallet push rides Apple Push Notification Service and Firebase Cloud Messaging, so you bypass SMS carriers entirely - no SHAFT filtering, no per-message cost.
• It's actually integrated. Loyalty data, email, SMS, push, journeys, and analytics live on one canvas. Nothing has to be exported and re-imported to make a segment work. CSV, Sheets, and API exports are there when you want the data elsewhere, not because the product needs them to function.

Plastic punch cards die in junk drawers. Dispensary-specific apps never get installed. Wallet passes get carried because customers actually want them carried.

Four big ones, all of which compound:

• No carrier-side filtering.Wallet push runs on Apple/Google notification rails, so cannabis-related sends aren't filtered by US carriers the way SMS often is. Delivery still depends on the device being online and the customer keeping the pass and notifications enabled.
• $0 per message. No carrier fees, no MMS surcharges, no shortcode costs. Send as often as your audience tolerates.
• Higher open + tap rates. Lock-screen push consistently outperforms SMS opens by 2-4× in our customer cohort data.
• One-tap revoke for the customer. Users can remove the pass anytime, which keeps the channel honest and consent-respectful by construction.

SMS still has its place for transactional moments (pickup ready, reservation reminder). Sticky just doesn't force you to pay carrier toll on every promotional send.

Sticky is built for SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) and other high-risk industries from the ground up, and handles the heavy lifting for you:

• SMS carrier setup:We handle your A2P 10DLC registration and get your sending numbers approved. Every opt-in is recorded with its timestamp and source, send-time controls hold your quiet hours (no sends before 9am or after 9pm in the recipient's local time zone), and AI copy review runs before any send.
• Content review: AI content filtering flags risky terms and copy against a list you and your compliance team configure, so issues get caught before they go out. You own the rule set; we apply it on every send.
• Wallet pass: Passes carry zero ad copy, age verification is built into enrollment, and every customer can one-tap revoke their pass.
• Auditability: Every send is logged with its audience, copy, and timestamp, so legal can pull the record on any campaign in minutes.

We work with operators across the US and Canada. If you have a specific state or province question, our team can walk you through how Sticky handles it before you sign anything.

Three mechanisms, working together:

• The wallet pass keeps you on the lock screen.Customers don't have to remember you - their phone reminds them.
• Behavior-triggered playbooks fire automatically. Birthday push, winback when a customer goes silent for 30 days, drop-day alerts when a new strain hits the menu they used to buy. None of these require a human to remember.
• Push hits where SMS gets filtered.Cannabis SMS is carrier-filtered, so a share of what you pay to send never arrives. Wallet push rides Apple and Google's rails instead, so it isn't subject to that filtering.

How much that is worth depends on your starting baseline. Results vary by store, which is why we work out the numbers for your stores on the call rather than quoting you an average.

The honest answer is that ROI depends on your starting baseline, and we'd rather not quote you someone else's average. What we can tell you is where the money comes from:

• Push costs nothing per send. Every message that moves from SMS to wallet push is carrier spend you stop paying.
• Journeys run without you.Birthdays, winbacks and drop-day alerts fire on their own once they're built, so the work is front-loaded rather than weekly.
• Attribution is per send.You can see what each campaign returned at the register, so the tools that aren't working are visible.

Bring last month's numbers to the call and we'll model it on your store. Or run it yourself in the ROI calculator, which uses your store count and average ticket with the assumptions labeled.

The price is built on your stores: store count, list size and send volume, channel mix, and whether you pay monthly or prepay. Every price includes the whole platform: wallet loyalty, unlimited push, email, text and MMS, journeys, segments and POS attribution. Billing is month-to-month, and there is no setup fee.

Prepaying a year or more lowers the price and includes migration off your current tool. You get your number on a 30-minute call, with your POS connected live. How it works is on the pricing page. Groups of ten or more locations get SSO, a dedicated CSM and terms shaped around how the group buys. Coming off SpringBig, Alpine IQ or any generic ESP? We move your lists, loyalty balances and creative for you, and reconcile every balance.

No - and we've been intentional about this because the SMS-loyalty industry has trained operators to expect surprise charges. What you see is what you pay:

• No setup fee. Implementation is included in your monthly plan, regardless of tier.
• No per-message push fees. Wallet push is unlimited on every plan.
• SMS is metered transparently. Each plan includes a credit allotment (1 credit = 15 emails, 1 SMS, or ½ MMS). Credit packs never expire. You see live usage in-app.
• No charge for inactive contacts.Your list size doesn't change your bill.
• No data egress fees. Export your customer data anytime.

A Sticky implementation specialist runs the whole setup with you - it's not a "log in and figure it out" experience. The typical onboarding:

• Day 1: Kickoff call, POS credentials exchanged, webhook wiring verified.
• Day 2-3: Reward rules configured, wallet pass design (colors, logo, copy) reviewed and approved.
• Day 4-5: Your first playbook is built with you - the Sticky team (with an assist from Sticky AI) drafts it around your goals and recent POS data; you approve before it ships.
• Week 1: Staff training session (15 minutes), in-store QR signage shipped, public launch.

You are live in 14 days, migration included.

Yes - Sticky integrates with the major cannabis POS systems, plus a direct webhook layer for anything custom. Currently live:

• Cannabis POS: Dutchie, Treez, Flowhub, Cova, Blaze, Greenline, TechPOS, GrowFlow, MJ Freeway, POSaBIT, PROTEUS420, Givex POS.
• E-commerce: Shopify, WooCommerce, Dutchie online ordering.
• Marketing automation: Klaviyo, Marsello.
• Anything else: Our webhook + REST API can plug into any tool that emits order events.

The full integration directory lives at the integrations directory. If your POS isn't on the list, ask us - we ship new connectors monthly and prioritize based on customer demand.

No. That's a deliberate product choice. The whole reason wallet loyalty works is that customers don't have to install anything - Apple Wallet (iOS) and Google Wallet (Android) are already on their phone.

The signup flow:

• Customer scans a QR code (at the counter, on a receipt, on a delivery confirmation, on your menu).
• A short form asks for the few details you need to run the program.
• Their browser opens an "Add to Apple Wallet" or "Add to Google Wallet" button and the pass installs.

No app store. No password. No "create an account." It finishes before the customer has put their phone away.

Push sends happen in three ways inside Sticky:

• One-off blast. Pick an audience, write the copy (or let Sticky AI draft it), preview, send. Takes about 90 seconds.
• Playbook automation. Drop the push step into any Playbook journey - drop day, winback, birthday, tier-up, cart save, etc.
• Triggered from POS events. Pickup-ready, reservation reminder, points-recap, reward-earned - all firing automatically off real POS data.

Every send routes through quiet-hours rules (no sends before 9am or after 9pm local), compliance copy review, and frequency caps you set per customer.

Yes. The infrastructure side:

• Encryption in transit and at rest.
• Signed webhooks in both directions, with secret rotation supported.
• Role-based access control with single sign-on (SSO) available on Enterprise.
• Replayable event log for full auditability of sends and data flow.

Customer data side: we never sell, rent, lease, or otherwise disclose your customer data to third parties for commercial or marketing purposes. Your data is yours. You can export it anytime, and it's deleted on request or at termination. Full details on the security page and in the DPA.

Yes - the wallet pass is fully brand-customizable. You can control:

• Brand color (the dominant pass color, shown on the lock screen preview).
• Logo(uploaded once, applied to every customer's pass automatically).
• Primary, secondary, and back fields - what shows on the front (name, points, tier) and back (terms, store address, support line).
• Strip image (an optional hero photograph or illustration above the fields).
• Reward thresholds, tier names, and badge designs.

Apple Wallet has some platform constraints (passes must follow Apple's pass.json schema), but everything within those constraints is yours. Sticky's design team can put together a first-draft pass during onboarding if you don't have brand assets ready.

Real humans, fast. Our support tiers:

• Email and ticket support on every plan - first response under 2 hours, usually within 20 minutes during business hours.
• Email + phone support on Growth and above.
• Dedicated Customer Success Manager on Scale and Enterprise.
• Quarterly business reviews on Enterprise - we look at your benchmarks vs. cohort, recommend new plays, and review compliance.

There's also the Help Center, with step-by-step demos, and Sticky Academy for ops certification.

Yes - both at launch and ongoing. Specifically:

• Onboarding training (15-minute live session for budtenders, focused on the QR enrollment flow and the in-POS redemption tap).
• Marketing-team training (1 hour, covers the Playbook gallery, Playmaker, segments, and the dashboard).
• Sticky Academy - a free certification program for cannabis marketing operators with self-paced video modules.
• Refresh sessions on demand for new hires, available to all customers anytime.

The product itself is designed to be learnable in an afternoon. Most of our customers don't need much training past week one - but it's there when you do.